I’m an impure strategist. Part creative, part planner, part cultural sponge, I’ve spent the last ten years creating big ideas for massive brands.
I'm fanatical about case studies, have an encyclopaedic knowledge of media and love exploring human truths.
BRANDS
SELECTED WORK
ABOUT
I’m a brand marketing strategist. Part creative, part planner, part cultural sponge. A former DJ with a background in digital production, I’m fascinated by people, obsessed with culture and media and how they interact with each other to solve business problems.
I’ve worked for renowned brands across multiple sectors such as Lucozade, Nike, The Body Shop, BBC and Three. Beyond the creative work, I’ve led marketing effectiveness programmes, delivered comms and digital media plans.
When I’m not working, I run my own podcast ‘Then, Now, Next’, and have recently become a Lego master thanks to my son.
WHAT I DO
INSIGHT
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Qualitative and quantitive research into audiences, markets and trends
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Mapping path to purchases and consumer journeys
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Identifying business opportunities
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Media touchpoint analysis
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Social listening
STRATEGY
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Brand strategy positioning, missions, visions and purposes
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Creative strategy
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Digital and social strategy
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Comms strategy and connections mapping
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Paid-social planning
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Running brainstorms and stretches
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Marketing Effectiveness guidance
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Inspiration sessions
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Writing creative briefs
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Setting goals, objectives and measuring KPIs
CREATIVE
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Measurement and reporting
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Paid-social campaign implementation
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Paid, Owned and Earned content calendar creation
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Community and crisis management
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Creative direction
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Finding creative talent
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Video production and editing
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Influencer selection and campaign management
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Idea generation
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Website creation
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Creative mentorship